Visual Designer
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FOODBOWL
Brand Identity, Web Design, Merchandise Design
Museum of Contemporary Art San Diego
Brand Identity, Publication, Web Design
Samantha BittmanVisual Design, Exhibition Design, Generative Design, Installation, Web Design
sevenUIUX Design, User Research, Visual Design
The World’s Largest Toy Museum Brand Identity, Publication, Web Design
ECOS & PET
Packaging Design, Brand Identity, 3D Modeling, Rendering, Handcrafted packaging
SKYPEOPLE (INTERN)
Brand Identity, Visual Design, UI Design
I find beauty in the ordinary and take joy in uncovering what makes even the simplest things special.
To me, every day is a blank canvas, waiting to be filled with color, form, and imagination.
©2024 Jia Liu
ECOS is a household cleaning brand made in the USA, known for its pure and environmentally friendly cleaning formulas. I have chosen ECOS' pet care product line, aligning with the brand philosophy of "Lifelong Company" By combining concepts of "environmental sustainability," I have rebranded it as a new, high-end pet care sub-brand called "ECOS&PET."
ConceptAt ECOS, we believe that pets deserve the best. We understand that pets are lifelong companions and valuable members of your family. That's why we've created a premium pet product line that provides top-quality, all-natural ingredients and advanced cleaning technology to ensure your furry friends enjoy the care they need and deserve.
We offer customization options for our products, whether it's the fragrance or function, all unique needs of pets and owners can perfectly meet. Our commitment to pet health and happiness is reflected in our human-grade and refillable products that lasts a lifetime. With ECOS, you can rest easy knowing that your pet is receiving premium care that is tailored to their specific needs, and that you're doing your part to protect the planet.
LogoI retained the original ECOS logo, particularly the water droplet shape in the "O," and combined this droplet with the shape of a pet's snout and nose. This integration of animal elements into the logo maintains the brand's original characteristics while making it more friendly. Additionally, we added "&PET" following the typographic style of the original logo.
Original Brand LogoNew Sub-Brand Logo
ColorTo ensure minimal use of consumable materials like plastic and ink in our packaging, my entire packaging system utilizes only three colors: aluminum silver, the natural kraft paper brown, and black.
MaterialTo ensure minimal use of consumable materials like plastic and ink in our packaging, my entire packaging system utilizes only three colors: aluminum silver, the natural kraft paper brown, and black.
Product LinePet Shampoo, Stain Remover, Pet Wipes, Pet Litter Deodorizor, Sustainable Refill System
The bottle is entirely made of aluminum, without any plastic, and it can be reused. The spray nozzle and wet wipe lid are made of PLA, and all products can be continuously used by simply purchasing refill packs, significantly reducing the waste associated with repetitive packaging purchases.
Containers
Refills
Pet Shampoo & RefillUsers only need to purchase the product's packaging once, and they can then subscribe to the product's refill packs. The refill packs are in powder form, compact and lightweight, containing no liquids, which results in very low transportation costs and consumption
The powder dissolves upon contact with water and, after shaking with an appropriate amount of water, becomes ready for use within a few minutes. It offers the same effectiveness as regular shampoo but is more environmentally friendly. All refill pack packaging is biodegradable, using natural water-based inks for printing.
Stain Remover & RefillThe refill pack consists of concentrated cleaning tablets that can dissolve in water. Users only need to place them in a bottle containing an appropriate amount of water and wait for them to fully dissolve before use.
These cleaning tablets are incredibly lightweight and compact, significantly reducing transportation costs compared to conventional large liquid spray bottles. This also greatly reduces emissions generated during transportation.
Pet Wipe & RefillThe refill pack consists of compressed pure cotton wet wipes pre-soaked with cleaning ingredients (free from plastic components). Users only need to soak the wet wipes in an appropriate amount of water and wait for them to fully absorb the moisture before use.
These wet wipes do not contain moisture during transportation, eliminating the need for waterproof packaging for protection.
Cat Litter DeodorizerThe refill pack contains deodorizing powder. This powdered deodorizer can be evenly mixed with cat litter, providing better deodorizing effects without making the cat litter moist like deodorizing sprays. Additionally, the transportation costs and emissions associated with this powdered deodorizer are lower, making it more environmentally friendly.
Shipping PackagingThe shipping packaging uses the boxes made of environmentally friendly degradable cardboard, and the printing ink uses water-based ink, which causes less harm to the environment.
Website Design
Brochure
Front
Back
Photography
Renderings