About




Museum of Contemporary Art San Diego


The Museum of Contemporary Art San Diego is a seaside museum with a diverse collection of contemporary artworks. Inspired by the vibrant, avant-garde, and diverse exhibits within MCASD, I embarked on a rebranding project aimed at creating a visual identity that complements the museum's location while emphasizing its unique position as a hub for contemporary art. 


LOGOThrough bold shapes and vibrant colors, I designed the new logo to be captivating and stand out, reflecting the dynamic and transformative essence of contemporary art.



Typography SystemBased on the logo design, I created a custom modular typeface named 'Innovate,' using modern geometric shapes to reflect MCASD’s dedication to innovation and creativity. Building on this foundation, I developed two additional typefaces, 'Inspire' and 'Integrate,' to embody the museum’s mission of sparking creativity and blending diverse cultures and artistic mediums, creating a cohesive visual language for the brand.


Brand PostersThese brand posters and billboards are designed to present the unique charm of MCASD to the public. By seamlessly blending the three custom typefaces, the designs create a cohesive and harmonious visual language that reflects the museum’s core principles: innovation, inspiration, and cultural convergence.

Event PostersTo make the event information easily accessible to the audience, I chose a clear and prominent design approach. 

Info PostersThis series utilizes a calendar format to serve as a comprehensive guide to the museum's events and exhibitions. This organized layout provides visitors with a clear and concise overview of upcoming attractions, making it easy to plan their visits at a glance.

Website & APPTo enhance user engagement, I incorporated dynamic elements into the website design. A logo animation greets visitors, setting the tone for their journey. Motion graphics guide attention to key content, highlighting essential information and creating an interactive experience that reflects MCASD's focus on innovation and creativity.


Booklet I designed this visitor guide using a cohesive color palette and geometric elements, ensuring it provides essential information while serving as an effective navigational tool for visitors during their visit.

Merchandise To provide visitors and museum members with a more immersive experience, I designed a series of merchandise incorporating lenticular animation technology, this allows the logo to animate as the card is pulled out of its sleeve, using the principles of lenticular motion to enhance interactivity and add an element of fun.

SpatialI designed a wayfinding system to help visitors navigate the space easily and created rest areas to provide a practical place for them to pause and recharge. These elements are tied together with a unified visual style to enhance the overall experience and make it more intuitive and memorable.


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