The World’s Largest Toy Museum Brand Identity, Publication, Web Design

ECOS & PET
Packaging Design, Brand Identity, 3D Modeling, Rendering, Handcrafted packaging

SKYPEOPLE (INTERN)
Brand Identity, Visual Design, UI Design

I find beauty in the ordinary and take joy in uncovering what makes even the simplest things special.

To me, every day is a blank canvas, waiting to be filled with color, form, and imagination.

About

Playground

Museum of Contemporary Art San Diego

The Museum of Contemporary Art San Diego is a seaside museum with a diverse collection of contemporary artworks. Inspired by the vibrant, avant-garde, and diverse exhibits within MCASD, I embarked on a rebranding project aimed at creating a visual identity that complements the museum's location while emphasizing its unique position as a hub for contemporary art.

LOGO

Through bold shapes and vibrant colors, I designed the new logo to be captivating and stand out, reflecting the dynamic and transformative essence of contemporary art.

Typography System

Based on the logo design, I created a custom modular typeface named 'Innovate,' using modern geometric shapes to reflect MCASD’s dedication to innovation and creativity. Building on this foundation, I developed two additional typefaces, 'Inspire' and 'Integrate,' to embody the museum’s mission of sparking creativity and blending diverse cultures and artistic mediums, creating a cohesive visual language for the brand.

Brand Posters

These brand posters and billboards are designed to present the unique charm of MCASD to the public. By seamlessly blending the three custom typefaces, the designs create a cohesive and harmonious visual language that reflects the museum’s core principles: innovation, inspiration, and cultural convergence.

Event Posters

To make the event information easily accessible to the audience, I chose a clear and prominent design approach.

Info Posters

This series utilizes a calendar format to serve as a comprehensive guide to the museum's events and exhibitions. This organized layout provides visitors with a clear and concise overview of upcoming attractions, making it easy to plan their visits at a glance.

Website & APP

To enhance user engagement, I incorporated dynamic elements into the website design. A logo animation greets visitors, setting the tone for their journey. Motion graphics guide attention to key content, highlighting essential information and creating an interactive experience that reflects MCASD's focus on innovation and creativity.

Booklet

I designed this visitor guide using a cohesive color palette and geometric elements, ensuring it provides essential information while serving as an effective navigational tool for visitors during their visit.

Merchandise

To provide visitors and museum members with a more immersive experience, I designed a series of merchandise incorporating lenticular animation technology, this allows the logo to animate as the card is pulled out of its sleeve, using the principles of lenticular motion to enhance interactivity and add an element of fun.

Spatial

I designed a wayfinding system to help visitors navigate the space easily and created rest areas to provide a practical place for them to pause and recharge. These elements are tied together with a unified visual style to enhance the overall experience and make it more intuitive and memorable.

Social Media

Next Project: Samantha Bittman