Visual Designer
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FOODBOWL
Brand Identity, Web Design, Merchandise Design
Museum of Contemporary Art San Diego
Brand Identity, Publication, Web Design
Samantha BittmanVisual Design, Exhibition Design, Generative Design, Installation, Web Design
sevenUIUX Design, User Research, Visual Design
The World’s Largest Toy Museum Brand Identity, Publication, Web Design
ECOS & PET
Packaging Design, Brand Identity, 3D Modeling, Rendering, Handcrafted packaging
SKYPEOPLE (INTERN)
Brand Identity, Visual Design, UI Design
I find beauty in the ordinary and take joy in uncovering what makes even the simplest things special.
To me, every day is a blank canvas, waiting to be filled with color, form, and imagination.
©2024 Jia Liu
SKYPEOPLE (INTERN)
While working at SKYPEOPLE, I primarily managed the design of visual materials for offline stores, including brand posters and banners. Collaboratively with my colleagues, I also contributed to designing hangtags for the new clothing season, UI elements for the online store, and the layout of product detail pages. Additionally, I was involved in creating dynamic effects for promotional articles on social media. My focus was on delivering a clear and comfortable shopping experience for all customers, while simultaneously maintaining the visual impact and distinctive characteristics of the brand.
Online Store UI Design
Product Detail Page Design
Social Media Campaign
Motion Design
Product Posters
In-Company Sale Online Posters
New Clothing TagThe design of the hangtags utilized the brand's signature blue and silver colors, enhanced with silver foil stamping to add texture and provide consumers with an elevated sense of occasion. Incorporating circular shapes and dot patterns as key brand elements, these designs emphasized the brand's visual identity. Each hangtag, designed as a foldable piece connected at the punched hole, featured different information about the clothing on each page, allowing consumers to easily browse through.
Physical Store Information Card Design