Visual Designer
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FOODBOWL
Brand Identity, Web Design, Merchandise Design
Museum of Contemporary Art San Diego
Brand Identity, Publication, Web Design
Samantha BittmanVisual Design, Exhibition Design, Generative Design, Installation, Web Design
sevenUIUX Design, User Research, Visual Design
The World’s Largest Toy Museum Brand Identity, Publication, Web Design
ECOS & PET
Packaging Design, Brand Identity, 3D Modeling, Rendering, Handcrafted packaging
SKYPEOPLE (INTERN)
Brand Identity, Visual Design, UI Design
I find beauty in the ordinary and take joy in uncovering what makes even the simplest things special.
To me, every day is a blank canvas, waiting to be filled with color, form, and imagination.
©2024 Jia Liu
The World’s Largest Toy Museum
The World's Largest Toy Museum is an iconic destination where the wonders of toys come to life. We celebrate the nostalgia of cherished toys while emphasizing their educational significance. Through our museum, we invite people of all ages to explore, discover, and remember the magic of play.The World's Largest Toy Museum is not just a place to visit but a memory to treasure, sparking instant associations with fun, education, and a world of toys.
We believe that toys are more than just playthings, they are windows into history, culture, and imagination. In our museum, visitors of all ages can embark on a captivating journey to explore the rich history and significance of toys. Here, laughter, learning, and nostalgia intertwine to create precious memories.
LOGO
The logo for The World's Largest Toy Museum is a vibrant celebration of joy and interaction, reflecting the essence of toy culture. The initials 'WLTM' are designed as a playful mosaic of rounded triangular blocks and connecting circles, inspired by twistable, turnable toys beloved across generations.
Using primary colors that resonate with early childhood recognition, along with green for growth, deep blue for imagination, and cream for vintage nostalgia, the logo captures both the simplicity and depth of toy culture. It serves not only as the museum’s identity but also as a story of connection, creativity, and timeless joy, inviting viewers to twist, turn, and imagine like the toys it represents.
PosterI extended the 'building blocks' and 'connecting shafts' elements of the logo to create a series of icons and patterns. These elements underwent special color and texture treatments, enhancing their visual appeal. I expanded my graphic language through a collection of posters, showcasing the brand's tone. These vibrant, lively, yet retro-inspired visual elements shaped a series of posters, embodying the brand's essence in a visually rich and dynamic way.
WebsiteThe website design adopts a bold and lively primary color scheme, complemented by dynamic geometric elements. Straight lines organize and structure information clearly, while interactive features create an engaging and playful user experience.
Social Media
TicketThe tickets incorporate vibrant visual elements and colors, with shapes designed to resemble building blocks. Connected by a pin, the tickets are interactive, allowing visitors to twist and turn them, echoing the playful nature of the logo and adding an engaging, hands-on experience.
Stationery
Flyer
Wayfinding System
Brochure
Wistband
ID Card
Tote Bag
Clothing
Landmark